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<channel>
	<title>the complete incomplete commercial works of clason stuhlreyer /AD</title>
	<link>http://www.clasonstuhlreyer.com</link>
	<description>the complete incomplete commercial works of clason stuhlreyer /AD</description>
	<pubDate>Thu, 19 Apr 2012 07:31:34 +0000</pubDate>
	<generator>http://www.clasonstuhlreyer.com</generator>
	<language>en</language>
	
		
	<item>
		<title>THE NINTH CASK / glenfiddich</title>
				
		<link>http://www.clasonstuhlreyer.com/THE-NINTH-CASK-glenfiddich</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/THE-NINTH-CASK-glenfiddich</comments>

		<pubDate>Thu, 19 Apr 2012 07:31:34 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[glenfiddich, print, influencer]]></category>

		<guid isPermaLink="false">1831177</guid>

		<description>as the story goes ... between l937 &#38; 1939 nine casks were laid down for maturation; one for each of the nine offspring of william grant. it is from this stock that the glenfiddich 50 year is drawn; one of the rarest &#38; most distinctive single malt scotches that the world has ever seen.

drawing from this legacy an elite gentleman's league was formed; an exclusive organization whose sole purpose is to enable select patrons of glenfiddich to make the most of what precious free time their careers &#38; families afford them ... thus in turn bringing balance back to their manic lives because true to the statement ... EVERY YEAR COUNTS.

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831177/9th_3.jpg" width="650" height="650" width_o="650" height_o="650" src_o="http://payload.cargocollective.com/1/0/25600/1831177/9th_3_o.jpg" data-mid="9438721"  border="0" align="left"/&#62;

 
</description>
		
		<excerpt></excerpt>

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	<item>
		<title>FROM ONE LION TO ANOTHER / leo burnett</title>
				
		<link>http://www.clasonstuhlreyer.com/FROM-ONE-LION-TO-ANOTHER-leo-burnett</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/FROM-ONE-LION-TO-ANOTHER-leo-burnett</comments>

		<pubDate>Thu, 19 Apr 2012 07:23:05 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[leo burnett, cannes, print]]></category>

		<guid isPermaLink="false">1937490</guid>

		<description>cannes print / congratulations  

&#60;img src="http://payload.cargocollective.com/1/0/25600/1937490/LBco-Cannes.jpg" width="670" height="838" width_o="670" height_o="838" src_o="http://payload.cargocollective.com/1/0/25600/1937490/LBco-Cannes_o.jpg" data-mid="9603414"  border="0" align="left"/&#62;


additional credits / claudio venturini

 
</description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>LUX / agent x</title>
				
		<link>http://www.clasonstuhlreyer.com/LUX-agent-x</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/LUX-agent-x</comments>

		<pubDate>Thu, 19 Apr 2012 07:04:07 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[agent x, branding, letterpress]]></category>

		<guid isPermaLink="false">3031716</guid>

		<description>printed on 2 sheets of Crane Lettra Flo White 110lb cover stock, duplexed to 220lb.

  
&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/AX_221B_card_specs.jpg" width="670" height="333" width_o="670" height_o="333" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/AX_221B_card_specs_o.jpg" data-mid="16571161"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/AX_2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/AX_2_o.jpg" data-mid="15460779"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/AXB3.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/AXB3_o.jpg" data-mid="15460783"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/AXB2.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/AXB2_o.jpg" data-mid="15460782"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/AXB1.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/AXB1_o.jpg" data-mid="15460827"  border="0" align="left"/&#62;&#60;img src="http://payload36.cargocollective.com/1/0/25600/3031716/cards_3.jpg" width="670" height="500" width_o="670" height_o="500" src_o="http://payload36.cargocollective.com/1/0/25600/3031716/cards_3_o.jpg" data-mid="15460797"  border="0" align="left"/&#62;

additional credits:
printer / studio on fire

 </description>
		
		<excerpt></excerpt>

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	<item>
		<title>B.WEISER / budweiser</title>
				
		<link>http://www.clasonstuhlreyer.com/B-WEISER-budweiser</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/B-WEISER-budweiser</comments>

		<pubDate>Wed, 18 Apr 2012 15:36:24 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[budweiser, influencer network]]></category>

		<guid isPermaLink="false">1831161</guid>

		<description>influencer network + rewards program developed for anheuser busch to promote budweiser over bud light. in each market several young influencers known as weis guys were paired with individuals that had similar status and knowledge of a market possessed by industry promoters known as weis men. 

in addition to having access to unlimited product at select establishments, weis guys were rewarded for the recruitment of additional weis guys with access to exclusive brand assets + properties to entertain their friends. kick ball under the lights at wrigley field, coed hide &#38; seek at the shedd aquarium or a b.y.o.p.p. (bring your own pool party) with the budweiser models ... the possibilities were endless.

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831161/WeisMan_1.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/25600/1831161/WeisMan_1_o.jpg" data-mid="9534825"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/25600/1831161/played-with_1.jpg" width="670" height="426" width_o="670" height_o="426" src_o="http://payload.cargocollective.com/1/0/25600/1831161/played-with_1_o.jpg" data-mid="9534823"  border="0" align="left"/&#62;

 </description>
		
		<excerpt></excerpt>

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	</item>
		
		
	<item>
		<title>ITSABOY / hp</title>
				
		<link>http://www.clasonstuhlreyer.com/ITSABOY-hp</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/ITSABOY-hp</comments>

		<pubDate>Wed, 18 Apr 2012 03:04:39 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[hp]]></category>

		<guid isPermaLink="false">1825048</guid>

		<description>
the hp photosmart 475 prints brilliant color photos in as little as thirty-seconds. print as it happens.

additional credits / claudio venturini
vo / andrew shapiro

 </description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/25600/1825048/prt_1334718303.jpg" />

	</item>
		
		
	<item>
		<title>TRACKSTAR / hp</title>
				
		<link>http://www.clasonstuhlreyer.com/TRACKSTAR-hp</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/TRACKSTAR-hp</comments>

		<pubDate>Wed, 18 Apr 2012 03:02:36 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[hp, broadcast]]></category>

		<guid isPermaLink="false">1825074</guid>

		<description>HP


the hp photosmart 475 prints brilliant color photos in as little as thirty-seconds. print as it happens.

additional credits / </description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/25600/1825074/prt_1334718169.jpg" />

	</item>
		
		
	<item>
		<title>APOLLO / hp</title>
				
		<link>http://www.clasonstuhlreyer.com/APOLLO-hp</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/APOLLO-hp</comments>

		<pubDate>Wed, 18 Apr 2012 03:00:12 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[hp, broadcast]]></category>

		<guid isPermaLink="false">1824943</guid>

		<description>
the hp photosmart 475 prints brilliant color photos in as little as thirty-seconds. print as it happens.

additional credits / claudio venturini
vo / andrew shapiro

 </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/25600/1824943/prt_1334718021.jpg" />

	</item>
		
		
	<item>
		<title>OUR WEBSITE SMELLS FUNNY / relay worldwide / publicis groupe</title>
				
		<link>http://www.clasonstuhlreyer.com/OUR-WEBSITE-SMELLS-FUNNY-relay-worldwide-publicis-groupe</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/OUR-WEBSITE-SMELLS-FUNNY-relay-worldwide-publicis-groupe</comments>

		<pubDate>Wed, 18 Apr 2012 00:48:57 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[publicis groupe]]></category>

		<guid isPermaLink="false">1831054</guid>

		<description>fun fact: this site created enough commotion within publicis groupe that maurice levi (ceo / publicis) demanded that it be taken down. 

the content was delivered via a used DV camera and a wall-size dry erase board located in a make-shift studio @ relay. formerly a large broom closet at the end of the hall that soon became the most popular stop on the office tour. truth be told several clients made it very clear they wanted to see the "website" as soon as they arrived.

the most interesting part of this concept was that the website actually existed beyond the web. it was made of atoms and there was something very unique &#38; appealing about that. 

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831054/web_1.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/25600/1831054/web_1_o.jpg" data-mid="9534325"  border="0" align="left"/&#62;

one of the design's primary objectives was to look as "real" as possible. for this reason the textures &#38; elements were created by scanning objects where ever possible. the "curling" tape at the bottom of the main page is a perfect example of this as it was created via scanned pieces of masking tape that were then animated in maya.

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831054/One_3.png" width="670" height="346" width_o="700" height_o="362" src_o="http://payload.cargocollective.com/1/0/25600/1831054/One_3_o.png" data-mid="15003181"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/25600/1831054/web_2.jpg" width="670" height="434" width_o="670" height_o="434" src_o="http://payload.cargocollective.com/1/0/25600/1831054/web_2_o.jpg" data-mid="9534326"  border="0" align="left"/&#62;
3D rendering of the "studio"
HD feed from the DV camera was trans-coded on the fly via a dedicated PC &#38; adobe flash media encoder

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831054/web_3.jpg" width="670" height="671" width_o="670" height_o="671" src_o="http://payload.cargocollective.com/1/0/25600/1831054/web_3_o.jpg" data-mid="9534327"  border="0" align="left"/&#62;

additional credits / brendan scanlon

 </description>
		
		<excerpt></excerpt>

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		<media:thumbnail url="http://payload.cargocollective.com/1/0/25600/1831054/prt_1334713385.jpg" />

	</item>
		
		
	<item>
		<title>SAVOR THE LEGEND / jim beam / sauza </title>
				
		<link>http://www.clasonstuhlreyer.com/SAVOR-THE-LEGEND-jim-beam-sauza</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/SAVOR-THE-LEGEND-jim-beam-sauza</comments>

		<pubDate>Wed, 18 Apr 2012 00:37:53 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[jim beam, sauza]]></category>

		<guid isPermaLink="false">1831213</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/25600/1831213/3G_3c.png" width="670" height="466" width_o="670" height_o="466" src_o="http://payload.cargocollective.com/1/0/25600/1831213/3G_3c_o.png" data-mid="16530254"  border="0" align="left"/&#62;

campaign focused on brand authenticity through the sharing of stories from one generation to the next. in addition to a relationship with canana films, elements included activations at notable film festivals (including cannes), a "project green light" style online contest for aspirational young directors and the creation of an industry achievement award.


&#60;img src="http://payload.cargocollective.com/1/0/25600/1831213/jaws2.jpg" width="670" height="935" width_o="670" height_o="935" src_o="http://payload.cargocollective.com/1/0/25600/1831213/jaws2_o.jpg" data-mid="15004782"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/25600/1831213/3fathers_33.jpg" width="670" height="368" width_o="670" height_o="368" src_o="http://payload.cargocollective.com/1/0/25600/1831213/3fathers_33_o.jpg" data-mid="9761280"  border="0" align="left"/&#62;

 </description>
		
		<excerpt></excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/25600/1831213/prt_1334709848.jpg" />

	</item>
		
		
	<item>
		<title>THE HUMAN ELEMENT / dow chemical</title>
				
		<link>http://www.clasonstuhlreyer.com/THE-HUMAN-ELEMENT-dow-chemical</link>

		<comments>http://www.clasonstuhlreyer.com/following/clasonstuhlreyer.com/THE-HUMAN-ELEMENT-dow-chemical</comments>

		<pubDate>Wed, 18 Apr 2012 00:27:07 +0000</pubDate>

		<dc:creator>the complete incomplete commercial works of clason stuhlreyer /AD</dc:creator>
		
		<category><![CDATA[dow]]></category>

		<guid isPermaLink="false">2930131</guid>

		<description>proposed installation to raise awareness for the global water crisis.  toilet "sinks" would be installed in several high traffic public restrooms located around the country. (airports, museums, art galleries, etc)


&#60;img src="http://payload31.cargocollective.com/1/0/25600/2930131/toilet2.jpg" width="670" height="419" width_o="670" height_o="419" src_o="http://payload31.cargocollective.com/1/0/25600/2930131/toilet2_o.jpg" data-mid="15009042"  border="0" align="left"/&#62;&#60;img src="http://payload31.cargocollective.com/1/0/25600/2930131/sticker_macro.jpg" width="670" height="418" width_o="670" height_o="418" src_o="http://payload31.cargocollective.com/1/0/25600/2930131/sticker_macro_o.jpg" data-mid="15010488"  border="0" align="left"/&#62;

</description>
		
		<excerpt></excerpt>

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